Being a part of the Kardashian/Jenner glam squad earns you celebrity status
in your own right. Just look at Jen Atkin, Mario Dedivanovic, and Joyce
Bonelli: Between the three of them, they have over 5.5 million Instagram
followers. And the latest to join the squad, Hrush Achemyan is no
exception: the 29-year-old makeup artist boasts 1.5 million Instagram
followers, and, more notably, just launched a major collaboration with
Tarte Cosmetics—an eye and cheek palette.
"I feel like the reason why I went with Tarte is because, number one,
they're cruelty-free," Achemyan told People at the launch
for her Tarte x Styled by Hrush Eye & Cheek Palette ($30).
"Number two, they gave me complete artistic freedom and they really
listened to what I had to say and the story behind the palette. Number three, I
just believe in their brand. Even previous to this palette, I loved their
products."
Included in the palette are six eyeshadow colors (both matte and shimmery)
as well as a neutral coral cheek color that works on all skin tones. So
how did Achemyan settle on the the shades? She tells People,
"Everyone always asks how I get an eye look and it's like forty different
colors that I mixed to get that one eye look. Not everyone has the luxury nor
time to do that. [This palette is] those forty colors combined into one that's
a perfect blend for you to create whatever eye look you want. It's the
transitions that you need in your kit."
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